[Financial Observer] From "Black Myth" to "Red Mars": The Third Great Leap of Chinese Tech Globalization

By: Smartech Columnist

In the rearview mirror of 2025, one word dominated the Chinese business lexicon: "ChuHai" (Going Global).

But let’s be honest about the reality behind the buzzword. In the sectors of Smart Home and AI Hardware, the domestic market had become a "Red Ocean" of brutal involution. To survive, Shenzhen’s assembly lines ran 24/7, flooding ports in Europe and North America with millions of routers, robot vacuums, and cameras. It was a muscle flex of manufacturing power—the era of "Product Export."

However, outside the shipping containers, a quieter but far more disruptive current is rising.

On January 28, 2026, an English manuscript titled The Living Machine: 50 Hardcore Tech Cases for Building Your SSSU quietly hit Amazon’s global shelves. There was no flashy keynote, no Steve Jobs-style demo. Yet, for those watching the currents of tech innovation, the signal was deafening.

The author is Zhonghong Xiang（向忠宏）, founder of Qianjia Smartech. The publication of this book—the fourth in his ambitious 8-volume SSSU series—marks a perilous but magnificent leap for Chinese tech companies: The pivot from exporting "Made in China" to exporting "Defined by China."

Escaping the Rat Race: Don't Sell the Shovel, Sell the Map

For decades, the logic of Chinese globalization was linear: Build a better widget, sell it cheaper. It works, but it traps companies in the "Factory" tier of the value chain, where margins are razor-thin.

Zhonghong Xiang is playing a different game.

Instead of competing to sell another smart plug, he has crystallized thirty years of insight into the SSSU (Smart Space Standard Unit) framework. He packaged this proprietary knowledge—covering everything from Earth-bound smart homes to Martian colonization—into eight comprehensive volumes in English.

This isn't just book sales; this is the mass export of intellectual property.

If Huawei and Xiaomi are exporting "Matter," Xiang is exporting "Tao" (The Way). While hardware vendors fight over specs, he is standing at the Martian perspective, defining for the global tech community what a "Living Machine" is and what the "Operating System for Space" should look like.

In Silicon Valley terms, this is an asymmetric dimensionality strike. It tells global developers and product managers: Don't just use Chinese parts; use Chinese logic to innovate.

A New Kind of Cultural Confidence: The "Hardcore Logic" of the East

If Black Myth: Wukong shattered global gaming charts and Nezha captivated cinema audiences, you need to understand the weight of Xiang’s SSSU series in the same context.

Black Myth was the rise of China’s Cultural Soft Power—conquering the world with art and narrative. The SSSU Series is the rise of China’s Technological Hard Power.

It tells no ancient myths. Instead, it narrates the future of survival. It showcases a depth of systems engineering and "First-Principles Thinking" that rivals the best think tanks in Palo Alto. This is "Engineering Romance." It proves that China is no longer just a follower or applicator of Western tech theories; it is becoming a Rule Maker and a Thought Leader.

Climbing the Value Chain: Knowledge is the Ultimate Premium

There is an old adage on Wall Street: Third-tier companies make products; second-tier companies make brands; first-tier companies make standards.

Qianjia Smartech’s move is a play for Global Narrative Power. When makers in San Francisco use The Living Machine as their build guide, or when engineers in Berlin reference SSSU theory to design the next smart pod, this theoretical framework becomes the invisible standard.

The ROI (Return on Investment) here is long-tail and massive. Unlike a one-off hardware sale, this generates "Knowledge Compound Interest" through copyright, consulting, certification, and training.

Xiang’s eight books are like eight satellites launched into the intellectual orbit. They illuminate not just the path to Mars, but the path for China’s knowledge service industry to navigate the global ocean.

The Bottom Line

As we stand in the early spring of 2026, our definition of "Going Global" needs an update.

The cargo ships leaving Shenzhen are still vital. But the invisible exports—ideas, theories, and methodologies—are the ultimate weapons to break the cycle of involution and earn global respect.

Zhonghong Xiang’s step may seem small—measured only by the thickness of a book—but it is a giant leap across the chasm between "Manufacturing" and "Mentoring."

The future is here. And this time, the philosophy leads the way.